El Ulbrich, the chief creative officer of Digital Domain, the company that produced the effect, told the Wall Street Journal that the holographic Shakur is a purely digital creation. “This is not found footage. This is not archival footage. This is an illusion,” he said. “This is just the beginning. Dre has a massive vision for this.” According to Ulbrich, Dre approached his company a year ago about creating a virtual Tupac, but they only began work on the project four months ago.

Of course it had to be Digital Domain that did this.

Though the virtual Tupac has been widely described as a hologram, it is in fact a 2D image projected to appear as a 3D effect. To achieve this, a digital image of the Tupac animation was projected onto a reflective surface on the floor of the stage, which then bounced on to a piece of Mylar that reflects the image while appearing otherwise clear. When Snoop Dogg appeared to be rapping along with Tupac, he was standing behind the Mylar screen.

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